In an effort to centralize his many industry hats, Nick Cannon has announced today (December 15) the formation of NCredible Entertainment to handle his projects in TV, film, music, digital music, publishing and radio. Cannon adds the NCredible CEO position with his role as Chairman/CEO of TeenNick, the 24-hour Nickelodeon network.

NCredible offices have opened in New York and Los Angeles, with a supporting cast of industry veterans in Ray Brown (Music Division), Tracy Nguyen (PR and Marketing), Dorian Graham (Television Division), and Cannon manager Michael Goldman.

First up for the versatile entertainer will be a currently untitled Hip-Hop puppet project for Adult Swim.

The show, which is said to hold similarities to HBO’s hit series Entourage, will revolve around members of a Hip-Hop group who live as roommates and struggle to become stars in the industry.